Tints, shades, tones, hues and colour saturation alter the characteristics of this wonderful colour. From Cobalt used in Chinese porcelain and also favoured by the great impressionist painters; Ultramarine used during the Renaissance or Indigo being the colour of choice for the first denim jeans.
Our emotional response to blue also stimulates our senses dependant on our own perception of the colour; for example, dark blue can be seen as elegant, rich and sophisticated, stimulating clear thought, royal blue can represent superiority; whereas engaging colors such as electric or brilliant blues express exhilaration and light teal blues are calming and relaxing.
In the fashion world blue has also been a massive influence on designers; the most influential in history being Mr Levi Strauss in 1873 inventing the blue jean made of denim fabric and coloured with indigo dye. In 1935, blue jeans they were raised to the level of ‘high fashion’ by Vogue magazine and continue to be worn throughout the world today.
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